Effective date: 07.02.2023
This Privacy Policy explains how Boaz Marketing Oy (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit and use https://purefocuslife.com/ (“Website”).
We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.
- Data Controller
The data controller responsible for your personal data is:
Boaz Marketing Oy
Business ID: FI28543285
Address: Iniöntie 372, 23360 Kustavi Finland
Email: info@purefocuslife.com
- What Data We Collect
We may collect the following types of personal data:
- Contact details: name, email address, phone number (if provided)
- Order and transaction data: billing address, shipping address, payment details (processed securely via third-party providers)
- Website usage data: IP address, device information, browser type, pages visited, referring site, and time spent on site
- Cookies and tracking data: to improve site functionality, personalization, and analytics
- How We Use Your Data
We process personal data for the following purposes:
- To provide and deliver our products and services
- To manage payments and order fulfillment
- To communicate with you regarding your order, support requests, or marketing (if consent is given)
- To improve our Website, content, and customer experience
- To comply with legal obligations (e.g. accounting and tax regulations)
- Legal Basis for Processing
We process your personal data on the following legal bases under GDPR:
- Contractual necessity: to fulfill your order and provide services
- Consent: for email marketing, newsletter subscriptions, and optional cookies
- Legal obligation: for accounting, tax, and compliance purposes
- Legitimate interests: to improve Website performance, prevent fraud, and ensure security
- Cookies & Tracking
We use cookies and similar technologies to enhance your browsing experience. These may include:
- Essential cookies – required for Website functionality
- Analytics cookies – to understand visitor behavior (e.g. Google Analytics or similar)
- Marketing cookies – to deliver personalized advertising (if enabled)
You can manage or disable cookies in your browser settings. For detailed information, see our Cookie Policy.
- Data Retention
We store personal data only as long as necessary for the purposes described:
- Customer and order data: retained for up to 6 years (legal obligations)
- Marketing data: until you withdraw consent
- Website analytics data: typically 14–26 months, depending on the service provider
- Data Sharing & Third Parties
We may share your data with trusted service providers who process data on our behalf, such as:
- Payment processors (e.g. Stripe, PayPal)
- Shipping and logistics partners
- Email marketing platforms
- Analytics and advertising providers
We ensure that all third parties comply with GDPR and process data securely.
- Data Transfers Outside the EU
Some service providers may transfer data outside the EU/EEA (e.g. to the USA). In such cases, we ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) or providers certified under EU–U.S. Data Privacy Framework.
- Your Rights
Under GDPR, you have the following rights regarding your personal data:
- Right of access – request a copy of your data
- Right to rectification – correct inaccurate or incomplete data
- Right to erasure – request deletion of your data (“right to be forgotten”)
- Right to restrict processing – limit the use of your data
- Right to data portability – receive your data in a machine-readable format
- Right to object – opt out of processing based on legitimate interests or direct marketing
- Right to withdraw consent – withdraw consent at any time (e.g. for marketing emails)
To exercise your rights, contact us at: [Insert contact email].
If you believe your rights have been violated, you also have the right to lodge a complaint with the Finnish Data Protection Ombudsman (https://tietosuoja.fi/).
- Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “Effective Date.”
- Contact Us
For any questions about this Privacy Policy or data processing, please contact:
Boaz Marketing Oy
Email: info@purefocuslife.com
Address: Iniöntie 372, 23360 Kustavi Finland